The Mission Statement

Thoughts of a CollegeEdge co-founder

I remember it very well. It was the summer of 1999, before my senior year of high school, and I was a wreck. Where is my life headed? I wondered. The world after high school seemed like one gigantic question mark, one great unknown that held both fortune and failure, if you knew where to look. The one thing I did know was that I wanted to go to a great college. Not just any place of higher learning, mind you, but an institution where I’d not only discover who I was but also meet other like-minded personalities. People I could love and admire, people who would inspire and push me to be the best I could be.

I won’t bore anyone with the nostalgic details of my own application process; suffice it to say, I succeeded in achieving my goal, and I’ll never forget that glorious feeling of drunken euphoria I experienced the day I got my first acceptance letter.

Despite my own success, however, while applying there were several things about the process that began to irk me. Students weren’t studying for the SAT, they were going to classes for it. Rather than writing essays truly expressive of themselves, everyone was looking for an “angle” or a “spin” that would make them more appealing to an admissions committee. There seemed to be more strategy than heart in it.

Today, more than ever, the college application process has become a system, a complex and arcane maze that only the savviest (or richest) can possibly maneuver. Increasingly, those with more than adequate credentials are lost in the shuffle because they don’t know all the “ins” to getting in. Simply put,